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TL;DR

Founders often struggle to turn cluttered slides into a clear story. This Before/After series breaks down real pitch deck transformations — showing how we redesign key slides (Problem, GTM, Financials, etc.) to communicate strategy, sharpen messaging, and win investor confidence. Built for serious teams raising capital or presenting at the highest level.

Founders often struggle to turn cluttered slides into a clear story. This Before/After series breaks down real pitch deck transformations — showing how we redesign key slides (Problem, GTM, Financials, etc.) to communicate strategy, sharpen messaging, and win investor confidence. Built for serious teams raising capital or presenting at the highest level.

Amélie Laurent

Product Manager, Sisyphus

If you're a founder building your pitch deck, there's a moment you hit a wall.

You have all the content. You know the story. But the slides? They just don't look or feel investor-ready.

One of the most common challenges I see after working on 500+ pitch deck is founders struggling to turn complex ideas into clean, compelling visuals. They know what they want to say but aren’t sure how to say it visually.

That’s why we created this Before/After Series where we’re breaking down real pitch deck slides we redesigned for founders, VCs, and marketing teams. You’ll see:

  • The core design challenge behind each slide
  • Our thought process for simplifying and clarifying the message
  • The final solution — and how it makes the message investor-ready

If you’re designing your own pitch or want to understand what actually works in high-stakes presentations, this is your blueprint.

Go-to-Market Slide

Overview Deck for an Enterprise SaaS

Design Challenge

CMO of an enterprise SaaS startup wants to effectively convey the strategies they are deploying for expansion. Key problem of the slide is ‘Information overload’.

A complex custom slide template from a pitch deck example, featuring multiple content blocks and a central process slide diagram. This design solution aims to address a common design challenge, enhancing the pitch deck's competitive advantage by presenting information clearly.

Design Solution

We simplified the slide to focus on the key areas and core messaging. Specific details on all 4 strategies shifted to the following slides. Created a branded layout with custom icons.

A visually engaging custom slide template from a pitch deck example showcases four hexagonal icons, each representing a key aspect with accompanying descriptive text. This design solution helps articulate a clear business model or highlights a pitch deck's competitive advantage with impactful visuals.

Use of Funds Slide

Pitch Deck for a Fintech Startup

Design Challenge

CFO of the Fintech startup added the content on the ‘Ask’ slide and now they want the data to be visualized for the investors. They do not want a typical pie chart for the ‘use of funds’.

A financial slide from a pitch deck example outlines 'The Ask' and 'Use of Funds' as bulleted text, showcasing a common design challenge of visualizing monetary data. This foundational content requires a thoughtful design solution for a compelling pitch deck, moving beyond typical charts.

Design Solution

Highlighted the important numbers from the ‘Ask’. For the ‘Use of funds’ segment, instead of the pie chart, we created a ‘Treemap’ chart. It covers the space well and looks more balanced.

A visually optimized financial slide from a pitch deck example, presenting 'The Ask' with key figures and a treemap for 'Use of Funds'. This custom slide template offers an effective design solution to common data visualization design challenges in a pitch deck.

Problem Slide

Pitch Deck for an AI Startup

Design Challenge

Founder of an AI startup wants to tell a story about the problem a lot of his prospects face. Finding a relevant document at the right time is a headache and how their tool helps them solve this problem.

A stark problem slide from a pitch deck example, displaying large financial figures against a blurred background of numerous screens, effectively illustrating the market opportunity slide's potential scale. This visual highlights a significant design challenge, aiming to articulate the potential for a solution within the market.

Design Solution

We designed a custom illustration telling the complete story (Problem and Solution) with on-click animation. Visual metaphor effectively shows how the solution helps find the right document.

A multi-panel problem slide from a pitch deck example visually depicts the design challenge of sifting through information to find specific documents, then presents a clear design solution. This custom slide template effectively tells a compelling story, making it an engaging part of a pitch deck.

How it Works Slide

Scientific Deck of a Biotech Firm

Design Challenge

Founder of a biotech startup wants to showcase how their product works using a YouTube Video. Current slide looks bland and does not convey any information without opening the video in browser.

A 'How it Works' slide from a pitch deck example displays introductory text alongside a placeholder box for a YouTube video link. This highlights a common design challenge for custom slide templates, where a more integrated design solution is needed to convey information directly within the pitch deck.

Design Solution

We studied the video and outlined 5 steps process. Using the screenshots and text from the video, we designed the slide that is informative even without watching the video.

A 'How it Works' process slide from a pitch deck example visually illustrates a five-step medical procedure with clear scientific depictions and supporting text. This custom slide template provides an effective design solution, overcoming the design challenge of explaining complex processes concisely.

Financial Slide

Portfolio Case Study from a VC Fund Pitch Deck

Design Challenge

A senior associate wants to present key financial data from their portfolio companies to LPs. Numbers in the table format is hard to visualize and comprehend.

Redesigned financial slide from a pitch deck example using a custom slide template to address a design challenge in presenting revenue and recurring metrics clearly.

Design Solution

We converted the data into a meaningful chart that visualizes the growth and highlights the key numbers. Also made it more branded with subtle colors and text hierarchy.

A bar chart financial slide from a pitch deck example visually compares revenue, recurring, and operating expenses for different periods. This custom slide template serves as a strong design solution to the design challenge of presenting complex financial data clearly within a pitch deck.

How it Works Slide

Scientific Deck for a Biotech Company

Design Challenge

Founder of a Biotech startup wants to explain the product/technology, but the flow of the content is a bit confusing while presenting. Key takeaway is not highlighted. Formatting does not look polished.

How it works slide from a biotech pitch deck example redesigned with a custom slide template to address a design challenge in visualizing scientific processes clearly.

Design Solution

Simplified the layout to represent a 3-step process. Added visuals to each step and formatted the text hierarchy. Key takeaway is highlighted at the bottom. Overall, looks easy to comprehend and polished.

A scientific process slide from a pitch deck example illustrates a complex mechanism using a central diagram connected to several explanatory text boxes. This custom slide template serves as a clear design solution, effectively addressing the design challenge of simplifying intricate scientific information for investors.

Competitive Advantage Slide

Pitch Deck for Saas Startup

Design Challenge

Founder of a SaaS startup wants to showcase the Competition in her pitch deck. The current slide looks basic with plain text. Doesn’t look branded. There’s no focus on their competitive advantage.

Competitive advantage slide from a SaaS pitch deck example redesigned with a custom slide template to highlight unique value and solve a design challenge around visual clarity.

Design Solution

Applied a better font hierarchy. Added branded elements in the table to highlight their strength across the verticals. Testimonial is visualized in a callout box with a headshot to add more credibility.

Competitive advantage slide from a SaaS pitch deck example redesigned with a custom slide template to highlight unique value and solve a design challenge around visual clarity. The layout includes a comparison table, testimonial callout, and brand-focused design solution to support investor storytelling.

Portfolio Case Study Slide

Venture Capital Fund Deck

Design Challenge

Portfolio manager at a VC firm wants to have a template that she can use to create ‘Portfolio Case Study’ slide. Current version looks basic and it's not conveying the information in a structured way.

A portfolio case study slide from a pitch deck example displays multiple company logos with associated text, currently lacking clear structure. This serves as a problem slide, illustrating a design challenge in effectively conveying information within the pitch deck format.

Design Solution

We created a master template slide that has dedicated space for imagery and a table that displays all the information clearly. Added a timeline visual and made everything look branded.

A detailed portfolio case study slide from a pitch deck example presents a product image, key business model information, and a timeline of milestones. This custom slide template provides a robust design solution to the design challenge of effectively showcasing a company's competitive advantage within the pitch deck.

Flywheel Slide

Tech Startup Series B Pitch Deck

Design Challenge

Founder of a tech startup wants to explain their growth strategy to investors. The slide looks basic, non-branded and fails to depict the flywheel effect that leads to their organic growth.

Flywheel slide from a tech startup pitch deck example redesigned with a custom slide template to illustrate the business model and solve a design challenge. The visual shows how monetization, tech, and brand interact in a growth loop that scales GMV, creating a compelling process slide for investors.

Design Solution

With some additional inputs from the client, we designed an actual flywheel that explains their growth and scaling GMV effectively. We added on-click animation to present one point at a time.

A vibrant 'flywheel' business model slide from a tech startup pitch deck example visually explains the company's scalable growth strategy, with interconnected cycles for monetization, tech, and brand driving GMV. This dynamic process slide offers a compelling design solution to the challenge of illustrating organic growth effectively.

Problem Slide

Cybersecurity Startup Series B Pitch Deck

Design Challenge

CMO of a Cybersecurity startup wants to effectively convey current challenges and opportunities in the market. They are looking to make this slide easier to comprehend for investors.

A 'Challenges & Opportunities' problem slide from a pitch deck example displays two columns of bullet points with placeholder text. This illustrates a design challenge in clearly conveying market opportunity and current issues to investors.

Design Solution

Categorized challenges and relevant opportunities. Gave each a short title to make it easier to glance. Created a functional layout with relevant icons to make the slide more engaging.

A "Current challenges" and "Opportunities" slide from a pitch deck example clearly categorizes market problems and opportunities with distinct icons. This custom slide template provides an effective design solution to the design challenge of visually communicating market insights.

Business Model Slide

Tech Startup Series A Pitch Deck

Design Challenge

Founder of a tech startup wants to explain his business model to investors. They already have solid traction and metrics, but the slide is not conveying their foundation and vision for growth.

A 'flywheel' diagram on a pitch deck example slide presents a linear connection between monetization, tech, and brand elements, aiming to scale GMV. This problem slide highlights a design challenge, as it struggles to effectively illustrate a continuous business model process.

Design Solution

Based on their vision, we conceptualized a theme of ‘Tree’. Created on-brand illustration. Added on-click animation for text. Suggested a relevant title. Optimal balance of creativity and functionality.

A "Deep Roots. Strong Branches." business model slide from a pitch deck example illustrates company growth and financial stability through a tree metaphor. This custom slide template provides an effective design solution to the design challenge, clearly outlining the company's process and relevant financial metrics.

Competitive Landscape Slide

Corporate Overview Deck for Fintech Startup

Design Challenge

CFO of a Fintech startup wants to display a competitive landscape and how their startup is leading the market. The tabular format with only text is not conveying their market leadership.

A 'Competitive Landscape Analysis' problem slide from a pitch deck example displays a table comparing companies across various strategic and operational criteria. This current design represents a design challenge, as it fails to effectively communicate the startup's pitch deck competitive advantage.

Design Solution

Rather than a cliché layout of tick-marks in the table, we designed an innovative layout that shows the scale and position of each competitor relative to the Fintech Startup.

A 'Competitive Landscape Analysis' slide from a pitch deck example features a dynamic bubble chart highlighting a company's strong pitch deck competitive advantage across key metrics. This custom slide template offers an innovative design solution to the design challenge of illustrating market positioning effectively.

Team Slide

VC Fundraising Deck for Healthcare VC 

Design Challenge

A healthcare-focused VC partner wants to showcase the leadership team's expertise in three categories. However, the presentation slide falls short in conveying the message effectively.

A 'team slide' from a pitch deck example displays a list of co-founders and key personnel, along with their areas of expertise such as investing and healthcare. This problem slide illustrates a design challenge in effectively showcasing the team's collective strengths and experience.

Design Solution

Added headshots. Color-coded the team’s expertise in three categories, and assigned each member relevant color dots. Added their previous employers’ logo in each category. Made it look sophisticated.

A vibrant 'team slide' from a pitch deck example features headshots of key members, with their expertise areas like Investing, Healthcare, and Culture, color-coded for clarity. This custom slide template provides an effective design solution for the design challenge of presenting a team's qualifications visually.

Market Opportunity Slide

GTM Strategy Deck for Cybersecurity Startup

Design Challenge

CMO of a Cybersecurity startup wants to showcase the possible markets after raising Series A. He doesn’t want to focus on the market size ($) but rather all the potential markets they could tap into.

"A 'Market Opportunity' slide from a pitch deck example presents a table listing various domains, example segments, and their market sizes. This tabular layout highlights a design challenge, as it broadly outlines the market opportunity without emphasizing specific strategic entry points.

Design Solution

Designed a custom infographic layout that represents ‘expansion’. Sorted the internal segments by size. Added branded icons, colors and subtle animation to make it engaging.

A 'Market Opportunity' slide from a pitch deck example features an infographic with a radial design showcasing various domains, segments, and their market sizes. This custom slide template provides an effective design solution to the design challenge of visually representing market expansion.

Process Slide

Fund Presentation for a VC Firm

Design Challenge

A VC firm trying to showcase their tight selection process with multiple stages when acquiring a startup. The selected startups are then nurtured.

It displays a slide titled "We acquire them and help them grow" showing a generic horizontal flow with rectangular boxes and placeholder text, illustrating a multi-stage process. This slide represents a problem slide from a pitch deck example, highlighting a design challenge in effectively conveying a process slide or business model slide for a VC firm's selection and nurturing process.

Design Solution

Created a custom and on-brand funnel infographic highlighting the numbers and diversity of startups. The inverted funnel shows the growth of the selected startups.

A custom process slide from a pitch deck example features an inverted funnel infographic with data points and company logos, showcasing a successful design solution for a VC firm's multi-stage selection and growth process. This visually engaging custom slide template effectively addresses the design challenge of presenting complex process flows.

Want to Transform Your Slides Like This?

Whether you’re a founder refining a raise, a VC building LP materials, or a CMO leading a strategic deck — high-impact slides make all the difference.

At M’idea Hub, we don’t just make slides look good — we make them communicate with clarity, credibility, and confidence.

Book a discovery call and let’s build a presentation that gets results.

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