Back

May 29, 2025

From data to design series: 6 unique charts that will transform your investor pitch deck

Are you using the right charts to make investors see your startup’s true potential?

Do you have an important presentation coming up?

We’re here to help!

Book a discovery call

TL;DR

Investors don’t have time to decode messy charts. The right data visualization can highlight key insights, reinforce your story, and keep investors engaged. Here are 6 unique chart types that make your pitch deck stand out and tell your story the right way. Let’s get into it.

Amélie Laurent

Product Manager, Sisyphus

The way you present data in your pitch deck can directly impact investor engagement and decision-making.

The average time an investor spends with a pitch deck is 2 minutes and 18 seconds…

If you thinking that’s not a lot of time, data also shows that time is decreasing. Today, grabbing attention is everything. A standard bar chart won’t cut it anymore!

Your pitch deck needs to be not just informative but also captivating.

Welcome to the “From Data to Design Series.” Here, we’ll showcase a variety of unique charts that will make your pitch decks stand out. Instead of relying on common chart types, you’ll discover new and engaging ways to present your data.

These alternative chart types are designed to enhance your core messaging and make a lasting impression.

Example 1: Treemap chart

An investor is interested in understanding the Allocation of Funds outlined in the pitch deck to assess the company’s financial strategy

Pie charts are often favored to represent fund visually allocation due to their simplicity and ability to showcase proportional distributions at a glance.

A visual representation from an investor pitch deck service, this pie chart shows how funds are allocated, with the largest portion dedicated to new hires. Effective pitch deck design clearly communicates financial strategy, as seen in this example of best pitch deck design practices.

A Treemap Chart visually represents hierarchical data using nested rectangles, with each rectangle’s size proportional to a specific attribute.

Minimizes visual clutter
Can be used for presenting extensive datasets
Simplifies comparison between categories by visual size correlation

This detailed 'Use of Funds' chart, a key element in effective pitch deck design, visually breaks down startup funding allocation, with 45% for New Hires and 20% for Product Development. It exemplifies a clear fund allocation strategy often found in the best pitch deck design examples provided by an expert investor pitch deck service.

Example 2: Bullet chart

‍A Company wants to analyze its monthly financial performance metrics to track its Revenue vs. Expenses and make data-driven decisions to optimize its financial operations.

Column charts effectively display revenue and expenses side by side, offering clear comparisons and easy interpretation for stakeholders

This 'Revenue Vs Expense' bar chart is a vital visual element, representing a strong example of pitch deck design that effectively communicates financial health. It showcases the company's annual financial performance, a key component that an investor pitch deck service would highlight as part of a best pitch deck design to attract funding.

Bullet charts effectively show revenue goals, actual revenue, and expenses, making it easy to compare and track financial performance

Efficient comparison of actual vs. target
Space-efficient, compact format
Clear representation with color-coded segments

This clear bar chart illustrates the company's annual financial performance, showcasing a detailed revenue and expense analysis from 2020 to 2023. Such transparent data is fundamental to compelling pitch deck design, and an investor pitch deck service ensures these critical insights are presented effectively as part of the best pitch deck design.

Example 3: Marker + column combo chart

‍An investor is carefully reviewing the company’s strategic plans to increase their Annual Recurring Revenue and wants to understand the key initiatives driving this growth.

Column charts provide clear comparisons and easy interpretation for investors, displaying the average growth rate and median growth rate side by side.

This 'ARR Growth' chart clearly illustrates the average and median growth rates across various revenue milestones, a crucial component for effective pitch deck design. Highlighting strong revenue growth is vital, and an expert investor pitch deck service ensures this data is presented compellingly as part of the best pitch deck design to attract investors.

Marker + Column combo charts combines columns and markers to represent data, effectively highlighting trends and comparisons within complex datasets.

Enhances data visualization clarity
Enables effective presentation of complex datasets
Simplifies category comparison through visual markers

This 'ARR Growth' chart is a cornerstone of effective pitch deck design, clearly illustrating the impressive annual recurring revenue (ARR) growth rates for companies at various revenue milestones. It's a prime example of how an investor pitch deck service crafts the best pitch deck design to highlight significant revenue potential for investors.

Example 4: Waffle chart

‍An investor wants to evaluate the overall Fintech Data Insights of companies available in the market to make informed investment decisions.These 'Fintech Data Insights' pie charts are a compelling part of any strong pitch deck design, revealing critical industry challenges such as concerns about data accuracy and digitization. An expert investor pitch deck service would leverage these market analysis visuals to create the best pitch deck design, highlighting unique solutions for investment opportunities in the Fintech space.

Pie charts offer insightful visuals for grasping fintech data insights by dividing the data into proportional segments, helping stakeholders to make data-driven decisions.

These 'Fintech Data Insights' pie charts are a compelling part of any strong pitch deck design, revealing critical industry challenges such as concerns about data accuracy and digitization. An expert investor pitch deck service would leverage these market analysis visuals to create the best pitch deck design, highlighting unique solutions for investment opportunities in the Fintech space.

Waffle charts offers straightforward visualization for understanding the distribution of data by dividing a grid into equal sections, with each section representing a portion of the whole.

Easy comparison of categorical data distribution
Simplify data visualization with a grid-based design
Intuitive and engaging format with color-coded squares

These 'Fintech Data Insights' waffle charts are an impactful visual component of a strong pitch deck design, revealing that 55% of Fintech companies have data quality concerns and only 21% believe they are fully digitized. An investor pitch deck service expertly uses such Fintech industry insights to create the best pitch deck design, highlighting areas for innovation and market opportunities.

Example 5: Bar chart

‍An investor wants to understand the Marketing Budget Allocation across various channels to evaluate the effectiveness of the company’s promotional strategies.

Donut charts effectively display the proportional distribution of a whole, offering clear visual representation and easy interpretation for investors.

This '2024 Marketing Budget Allocation' donut chart is an essential element of a compelling pitch deck design, clearly detailing the distribution of marketing funds across channels like Digital Advertising and Social Media Marketing. An effective investor pitch deck service ensures such financial transparency is evident, contributing to the best pitch deck design that inspires investor confidence in the company's growth potential.

Bar charts effectively display data across categories, offering clear comparisons and actionable insights for the investors.

Clearly displays data across categories
Ideal for representing discrete data sets
Facilitates comparison between different groups

This horizontal bar chart, a key element of effective pitch deck design, clearly outlines the 2024 Marketing Budget Allocation, emphasizing significant investment in digital marketing channels like Digital Advertising (27%) and Social Media Marketing (16%). An investor pitch deck service ensures such detailed budget allocation is presented as part of the best pitch deck design to demonstrate strategic financial planning.

Example 6: Line chart

‍A company wants to analyze the Online Market Size to understand its potential customer base and make decisions to optimize its marketing and product strategies.

Column charts effectively display online market size data across different years, offering clear comparisons and valuable understanding for stakeholders.

This line chart vividly illustrates the projected market growth of the 'Global Generative AI in Music Market,' a key data point for a compelling pitch deck design. An investor pitch deck service would highlight these significant industry trends to create the best pitch deck design, showcasing the vast investment opportunity within this emerging sector.

Line charts make it easy to see how the online market is growing steadily over time, helping stakeholders understand its expansion.

Clearly represent changes or trends in data
Ideal for illustrating relationships between variables
Clearly shows the magnitude of fluctuations in data

This line chart vividly illustrates the expansive online market size and its projected market growth trends over the years, a foundational element for compelling pitch deck design. An investor pitch deck service strategically utilizes such data to create the best pitch deck design, showcasing the immense potential within the digital economy.

Why explore different chart types?

Sticking to the same chart type can feel monotonous; therefore, exploring different variations often proves more effective in conveying information dynamically.

By diversifying your charts, you can better illustrate your data, making your pitch deck not only more visually appealing but also more informative. This approach helps to maintain the interest of the investors and helps them understand the core message.

And, if you’re still not sure where to start or need some help in designing a winning pitch deck, we’ve got you covered. Book a discovery call today and let’s build a pitch deck that tells your startup’s story the right way.