Building a Scalable Design System for a Multi-Fund Venture Firm
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Aelris Capital is a multi-stage venture firm backing enterprise technology and healthcare companies across the U.S. With three distinct funds spanning different stages and sectors, the firm needed a presentation system that could create consistency without diluting each fund’s identity. We built a master PowerPoint template system that gave each fund its own branded expression while maintaining a shared visual structure across LP meetings, quarterly reports, and deal memos.
All the content and company name is redacted/replaced to maintain confidentiality.
Venture Capital
3-4 weeks
PowerPoint Template
San Francisco, CA
Aelris came to us with a presentation template that no longer matched the firm’s needs. It looked generic, and most layouts were not practical across the decks the team was actually building. With multiple departments building different types of decks, the team ultimately had to build slides from scratch every time, losing hours and still landing on low-quality work.
Pain-Points
The existing design did not reflect the level of polish and credibility expected by LPs, partners, and portfolio stakeholders.
Missing layouts meant teams had to rebuild slides manually, increasing production time and reducing consistency across materials.
One rigid template could not support the range of decks needed across LP meetings, quarterly reports, and deal memos.
Aelris already had a strong brand foundation. What was missing was a presentation system that translated that brand into a polished, institutional visual language. Before designing individual layouts, we developed a cohesive, institutional grade visual language drawn from their existing identity and built specifically for slides. This direction became the foundation for a template system that could support LP meetings, quarterly reports, and deal materials across funds.
We built the system around real work, not assumptions.
Before building the template system, we reviewed the decks Aelris was actively using across LP meetings, quarterly reports, AGMs, and deal materials to understand what the team actually needed. From there, we mapped recurring layouts, high-value slides, and one-off pages. This became the foundation for a practical template system with reusable master layouts and pre-made slides for the team’s most common use cases.
Reusable layouts built for the team’s most common presentation needs.
Ready-to-use slides designed for high-value fund, LP, and reporting moments.
Dark layouts gave the deck a strong on-screen presence, but they were not always practical for print or offline review. We created matching digital and print versions for key slides, keeping the same layout, hierarchy, and brand system while adapting contrast and background treatment. The result was one flexible template system built for live presentations, PDF sharing, and printed LP materials.
Aelris manages three funds, each with its own logo, accent color, and brand expression. Rather than building three separate templates, we created one master system where the layouts stay consistent and only the fund-specific brand elements change.
The result: one template to maintain, three fund identities preserved, and every deck kept on-brand across LP, reporting, and internal use cases.
We did not just hand over a template. We built a complete presentation kit.
Tables, charts, icons, shapes, and reusable components were built into the system so the team could create polished slides without starting from scratch. We also extended the same visual language into a Word template and chart template file, helping memos, reports, charts, and presentations stay consistent across every format.
ChatGPT
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