BEFORE

The Materials We Received

The company’s story was spread across previous decks, working documents, clinical-data exports, scientific references, software screenshots, AI-generated layouts, and notes from different contributors. Each source contained an important part of the story. Together, they still did not give investors a clear path from the science to the investment opportunity.

Pain-Points

Important information lived across multiple files, formats, and working versions.

Scattered source materials provided before the pre-IPO biotech presentation redesign

The science was credible but difficult for a broader investment audience to follow quickly.

Dense scientific evidence slide from the original biotech company overview deck

The unmet need, mechanism, clinical evidence, market opportunity, and milestones did not yet connect as one story.

Disconnected investor narrative in the original pre-IPO company presentation

Scientific diagrams, clinical charts, and company slides looked like they came from
different presentations.

Inconsistent visual styles across the biotech company's original presentation materials
THE PROCESS

From Scattered Evidence to a Structured Story

01

Consolidate

Every document, chart, screenshot, and working slide, into one source.

02

Map

Need → mechanism → evidence → market → catalysts.

03

Systemize

One visual language across light and dark slides.

04

Visualize

Custom science and clinical data, built for the room.

SOLUTION

25 Slides. 4 Clear Chapters

Not a gallery of disconnected slides. A deliberate progression built around how a pre-IPO opportunity is evaluated.

CHAPTER 01 · THE NEED

Why the 80% are left behind

The unmet need and the scale of the opportunity current immunotherapy leaves behind.

CHAPTER 02 · THE SCIENCE

How PRX-401 rebuilds the response

Root cause, mechanism, and the lead molecule, drawn so a generalist can follow the biology.

CHAPTER 03 · THE EVIDENCE

The data behind the thesis

Study design, results, durability, and safety — and the market and competition the data speaks to.

CHAPTER 04 · THE PATH

From evidence to IPO

The moat, the partners, the team, and the timing that leads to a listing.

DESIGN SYSTEM

Two Visual Modes. One Coherent System

The themes are functional, not decorative. Flip the toggle and watch the same slides switch roles.

Dark carries the biologyMechanism of action, differentiation, and the high-impact scientific moments where the room should lean in.
Dark theme slide showing how the immune response is rebuilt step by step with PRX-401 in the biotech deck design systemDark theme root cause slide illustrating why T cells die inside cold tumors from the pre-IPO presentation design systemDark theme lead molecule slide presenting the oral dual IDO1 TDO2 inhibitor in the biotech overview deck design system
Light carries the evaluationClinical data, market evidence, financials, and milestones, where an investor needs to scan, compare, and note.
Light theme translational evidence slide showing tumor response tracking pathway suppression in the biotech deck design systemLight theme Phase 2 interim data slide with 34 percent ORR waterfall chart from the pre-IPO presentation design systemLight theme value creation slide with the bottoms-up US peak sales build from the biotech overview deck design system
CUSTOM ILLUSTRATIONS

Textbook-Level Science, Redrawn in Bloom's Visual Language

Instead of inconsistent textbook diagrams and generic medical imagery, we built custom scientific illustrations from the ground up. Each one simplifies the biology for a presentation setting while preserving the relationships the audience needs to understand.

Original textbook-style diagram of cold and hot tumors used as reference before the custom scientific illustration redesign
Animated redraw of the tumor microenvironment illustration in Bloom's custom visual language for the pre-IPO deck
CONCLUSION

One Deck. One Narrative.
Ready for the Room

Bloom started with strong science and valuable clinical evidence spread across multiple formats. The final company overview presentation brings everything into one connected investor journey. The science is easier to understand, the clinical signal is easier to evaluate, and the commercial opportunity arrives in the same consistent visual language.

25 Slides

One complete pre-IPO company overview, presentable live and readable as a leave-behind.

2 Visual Modes

A coordinated dark and light system, each with a defined communication role.

Custom Illustration

Purpose-built scientific illustrations created for the company’s biology and presentation story.

One Clear Flow

From unmet need and mechanism to evidence, market opportunity, and IPO catalysts.