The original deck lacked visual engagement and the color palette is not utilized well. It isn’t branded, and the content is hard to read. The brand doesn’t use any graphical elements to convey the message effectively. Overall, it didn’t reflect the innovative, tech-forward image the company wanted to project during their Series B fundraising.
We transformed the aesthetics and elevated the brand positioning by using custom illustrations. Used new fonts, modern-techy aesthetic and color palette to strengthen brand identity. Improved messaging hierarchy for better investor communication. The result was a SaaS startup pitch deck that clearly conveyed the company’s vision and market opportunity.
We visualized the complex Go-To-Market Flywheel using a custom graphic, making it easier for investors to understand the strategic growth model.
We introduced functional visuals to spotlight the platform’s key features, emphasizing the product’s core value propositions through design.
After understanding the product's core technology and elements, we created custom illustrations and integrated animations for clearer visuals and cohesive storytelling.