BEFORE

What the Client Provided

The client shared an existing investor deck built around strong scientific content and real clinical data. The core thesis was credible. But the design was working against it. Bold colors and inconsistent typography made the slides feel overwhelming rather than sophisticated, the product itself was not highlighted enough, and content-heavy slides like the problem, market, and financial projections had no visual cues to guide investors through the messaging. A go-to-market slide was missing entirely.

Pain-Points

Text heavy

No Visual Hierarchy

Flat Visuals

Unstructured Narrative

"Before" cover slide of a pitch deck medical device presentation for Cerevia Neurosciences, showing a dense title and a flat purple background."Before" problem slide in a medical pitch deck, displaying a text-heavy layout and a standard pie chart for the cost of dementia care.Original market opportunity slide from a healthcare startup pitch deck, detailing TAM, SAM, and SOM figures alongside generic stock imagery."Before" business model slide in a health tech pitch deck, using simple circles that lack the visual hierarchy needed to explain the revenue streams clearly.Original traction slide for a series a pitch deck, using blocky text boxes to list pilot interest and federal funding instead of a compelling narrative."Before" executive team slide from a medical pitch deck, featuring standard headshots and dense text descriptions that are difficult to scan.
STEP 1

Moodboard & Brand Assets

We started by building a presentation design system from scratch. Deep blue and purple gradients formed the visual foundation. Typography was set in Host Grotesk for clarity at all sizes. Color usage was disciplined across slide types, with darker treatments for data-heavy slides and lighter layouts for narrative sections. Icons and layout grids were standardized across every slide to replace the inconsistent fonts and bold-color overuse with a calmer, more sophisticated visual identity.

Presentation design moodboard for a health tech pitch deck, showcasing Host Grotesk typography, a sophisticated purple color palette, and AI-generated patient imagery for a medical device startup.
STEP 2

Generating On-Brand AI Imagery

The original deck used early-concept renders that made the Ladybug look speculative. We used generative AI to produce a full set of realistic, patient-facing scenarios showing the device in clinical settings, inside the mobile treatment van, and in assisted living environments. Each image was refined to feel grounded and human, replacing concept visuals with imagery that finally gave the product the visibility it deserved across the deck.

The original, text-heavy cover slide from a medical pitch deck, before our presentation design services.The redesigned cover slide for a healthcare startup pitch deck, featuring clear hierarchy, strong storytelling, and compelling patient imagery.
STEP 3

Transforming Key Slides

We rebuilt the slides that were doing the most work in the investor conversation. The cover was redesigned with stronger imagery to set the right tone. The problem slide was reworked from a text-heavy data dump into a cleaner, visual representation of dementia's impact. We also added the missing go-to-market slide and tightened the competitive landscape and traction copy to remove what was not earning its place.

Improvements

Clear Hierarchy

Simplified technicalities

Strong Storytelling

Data Visualization

The original, text-heavy cover slide from a medical pitch deck, before our presentation design services.
The redesigned cover slide for a healthcare startup pitch deck, featuring clear hierarchy, strong storytelling, and compelling patient imagery.
"Before" slide showing a dense, text-heavy problem statement in a series a pitch deck lacking emotional impact.
"After" slide redesign for a health tech pitch deck, using strong storytelling, patient imagery, and clear data visualization to explain the cost of dementia.
Original solution slide for a medical pitch deck, featuring a text-heavy layout and disconnected stock imagery of the Ladybug device.
Redesigned solution slide in a pitch deck medical device presentation, using a sleek dark-mode layout to highlight the device's fMRI imaging and AI-driven therapy.
The original, text-heavy business model slide from a healthcare startup pitch deck, which failed to clearly communicate the revenue streams.
Redesigned business model slide for a medical pitch deck, using a clear three-column layout and clinical imagery to explain the hardware and service revenue layers.
Original executive team slide in a series a pitch deck, appearing cluttered and difficult to read.
The redesigned team slide for a pitch deck medical device presentation, using a clean, dark-mode design with vertical columns to highlight the founders' extensive MedTech experience.
Circular grid pattern composed of thin white intersecting lines on a black background.
Circular grid pattern composed of thin white intersecting lines on a black background.
AFTER

Final Series A Pitch Deck

The final Series A pitch deck clearly positions Cerevia as a differentiated mobile neuromodulation platform for dementia care. The deck presents complex neurotechnology in a way that is easy to follow, visually engaging, and investor-ready. The result is a clear and professional medical pitch deck that supports fundraising conversations, improves investor confidence, and enables faster decision-making.

Final cover slide of the series a pitch deck for Cerevia Neurosciences, featuring emotive patient imagery to engage investors right from the start.Final problem slide in the healthcare startup pitch deck, utilizing a dark mode design and clear data visualization to illustrate the rising cost of dementia.Redesigned executive team slide for the medical pitch deck, showcasing founder credentials and clinical experience with a clean, professional layout.Final solution slide for a pitch deck medical device presentation, highlighting the Ladybug's features with a clear visual hierarchy and grounded clinical imagery.Integrated Financial Plan slide from a health tech pitch deck, showcasing clinical, regulatory, and funding milestones on a clear, dark-mode timeline.Financial projections slide in a series a pitch deck, using a clean bar and line chart to visualize P&L and cash flow for investors.Clinical data slide from a medical pitch deck, clearly visualizing patient outcomes and ADAS-Cog scores to build investor trust and credibility.Market opportunity slide in a pitch deck medical device presentation, breaking down TAM, SAM, and SOM for dementia care alongside grounded imagery.Final economic leverage slide from a neuroscience Series A pitch deck, illustrating a hybrid model combining internal CNS programs and partner assets powered by a shared drug delivery platformHealthcare investor slide comparing delivery-limited neuro drugs with controlled brain access, demonstrating improved clinical potential through validated blood–brain barrier transport