European Expansion Playbook Vol.2 (Before)

Client provided us with only outline of the playbook along with Brand Manual for design direction.

Title slide of an event deck, 'The European Expansion Playbook: Volume 2,' likely designed by a professional presentation designer. This event deck serves as a startup's guide to expanding in the European region, showcasing the expertise of presentation designers in creating informative presentations.
Slide from an event deck, likely designed by a presentation designer, outlining the top European regions for business expansion: UK and Ireland, Germany/Austria/Switzerland (DACH), Benelux, and France. This event deck slide showcases how presentation designers can visually organize key market information for strategic decision-making.
Slide from an event deck, likely designed by a presentation designer, showing data on where Sapphire's B2B portfolio companies prefer to expand in Europe, with the UK and Ireland leading at 43%. This event deck slide illustrates how presentation designers can present key research findings in a clear, data-driven format.
A slide from an event deck, possibly created by presentation designers, focusing on the United Kingdom and Ireland (UKI) as a top European region for expansion, visually represented on a map. This event deck uses such visuals to underscore key market opportunities for startups.
This image displays a data-rich slide from an event deck, a clear example of how presentation designers visualize market data for a specific European country, France. The slide, part of a larger event deck, combines economic indicators with recognizable French company logos.
Slide from an event deck, likely designed by a presentation designer, titled 'Our final take on Benelux,' providing analysis and top city recommendations for office locations. This event deck slide showcases how presentation designers can present strategic market insights for companies considering European expansion.
A slide from an event deck, possibly created by presentation designers, presenting a market analysis of Southern Europe for startups considering expansion, including key characteristics and advice on market entry. This event deck likely uses such regional breakdowns to inform strategic decisions, demonstrating the role of presentation designers in delivering valuable market intelligence.
This image displays an informative slide from an event deck, a clear example of how presentation designers convey strategies for outsourcing development to Europe, highlighting key regions and statistics on software developers. The slide, part of a larger event deck, provides valuable information for startups considering this approach.
Slide from an event deck, likely designed by a presentation designer, showing data on where Sapphire's B2B portfolio companies prefer to expand in Europe, highlighting the UK and Ireland as the top choice at 43%. This event deck slide demonstrates how presentation designers can clearly present key research findings for strategic insights.

After

We understood their expectations and goal of this playbook. Inspired by their old brand assets, brand manual and well-designed website, we crafted a fresh visual language.

Cover of 'The European Expansion Playbook: Volume 2,' an event deck likely created by skilled presentation designers for Sapphire Ventures. This playbook serves as a startup guide for European expansion, showcasing the professional design capabilities of presentation designers in delivering valuable information.
Slide from an event deck, likely created by a presentation designer, titled 'Top European Regions for Expansion,' visually presenting the UK & Ireland, DACH, Benelux, and France with their flags. This event deck slide effectively communicates the primary European markets for potential business expansion, designed with clear visual cues by presentation designers.
This image displays a data visualization slide from an event deck, a clear example of how presentation designers can present complex information through charts and maps. The slide, part of a larger event deck, illustrates the European expansion preferences of Sapphire's portfolio, combining quantitative data with geographic representation.
A slide from an event deck, possibly designed by presentation designers, focusing on the United Kingdom & Ireland (UKI) as a significant European market, using a map and iconic UK architecture. This event deck uses such visuals to underscore key market opportunities for startups considering European expansion, demonstrating the skill of presentation designers in creating engaging regional introductions.
Slide from an event deck, likely designed by a presentation designer, titled 'Setting the Stage' for France, providing key economic indicators, population data, VC funding details, and showcasing notable French enterprises. This event deck slide effectively presents a concise market overview for strategic business considerations.
Slide from an event deck, likely designed by a presentation designer, titled 'Our final take on Benelux,' highlighting the top 4 Benelux cities for office locations: Amsterdam, Brussels, Eindhoven, and Luxembourg City, each with a corresponding image. This event deck slide provides valuable location insights for companies considering European expansion.
This image displays an informational slide from an event deck, a clear example of how presentation designers visualize market data for the Southern European region, including economy size, population, and venture capital investment. The slide, part of a larger event deck, also lists common languages and features logos of recognized companies operating in the area.
A slide from an event deck, possibly created by presentation designers, presenting outsourcing development in Europe as a strategic consideration for U.S.-based startups, supported by data on ICT specialists in different European regions. This event deck likely uses this information to guide technical resource decisions for scaling operations.
This image displays a resource-focused slide from an event deck, a clear example of how presentation designers organize and present helpful vendors for startups expanding into Europe. The slide, part of a larger event deck, categorizes resources such as recruitment, translation, and compensation services.

Before & After

Based on the client’s design expectation with this slide, we redesigned the slide with a map and data visualization to make it glanceable.

Slide from an event deck, likely designed by a presentation designer, titled 'Where Sapphire's portfolio prefers to expand,' presenting data on the preferred European expansion regions of their B2B portfolio companies. This event deck slide clearly outlines the top regions based on their research, with the UK and Ireland showing the highest preference.
Slide from an event deck, likely designed by a presentation designer, titled 'Where Sapphire's portfolio prefers to expand,' showing the results of research into the European expansion preferences of their B2B portfolio companies, presented alongside a map of Europe. This event deck slide visually represents preferred expansion regions, with the UK and Ireland being the top choice.

Dedicated section for chart to highlight data properly

This image displays a slide from an event deck, a clear example of how presentation designers present data on ICT specialists in various European regions relevant to outsourcing development strategies for US startups. The slide, part of a larger event deck, highlights the concentration of tech talent across Europe
Slide from an event deck, likely designed by a presentation designer, titled 'Resources to Help Expand Even Further,' listing service providers across categories such as Corporate Services, Legal Firms, Banking, and Recruitment. This event deck slide offers a categorized overview of essential resources for startups entering the European market.

We broke down the content and set the hierarchy to make slide more readable.

A slide from an event deck, possibly created by presentation designers, presenting crucial market insights for Southern Europe, including economic scale, population, funding trends, and linguistic considerations, alongside prominent company examples. This event deck likely uses this regional analysis to inform strategic decisions for startups exploring European expansion, demonstrating the role of presentation designers in delivering valuable market intelligence.
Slide from an event deck, likely designed by a presentation designer, titled 'Southern Europe,' outlining key market characteristics and challenges for businesses, including economic data, population, and VC funding. This event deck slide details the complexities of entering the Southern European market, such as varying technology adoption and price sensitivity

2023 SaaS Buyers Outlook (Before)

The deck provided by the client used the firm’s previous brand template. It was content-heavy. The challenge here was to design an engaging deck with possible data visualization.

This image displays the title slide of what appears to be a key business event deck, '2023 SaaS Buyers Outlook,' highlighting the work of skilled presentation designers. Presentation designers create such event decks to effectively communicate market analysis and forecasts to a specific audience.
A slide from an event deck, possibly created by presentation designers, presenting insights into the audience surveyed for a 'SaaS Buyers Outlook,' detailing the represented industries, geographic locations, and job titles of over 100 enterprise and startup CXOs. This event deck likely uses this information to establish the credibility and scope of their findings.
Slide from an event deck, likely designed by a presentation designer, titled 'A shift to value-focused spending,' highlighting key trends in how organizations and startups are approaching spending decisions. This event deck slide emphasizes the increasing scrutiny of new and existing solutions based on value and ROI.
Title slide of an event deck, '5 defining trends in SaaS buying in 2023,' likely designed by a professional presentation designer. This event deck introduces key trends in the SaaS market for the year 2023.
A slide from an event deck, possibly created by presentation designers, presenting strategic insights into the enterprise outlook on tech budgets, including data on spending resilience, evolving buying criteria, and organizational growth strategies. This event deck likely uses this information to inform SaaS vendors on enterprise purchasing behaviors and priorities.
This image displays an informational slide from an event deck, a clear example of how presentation designers present the top five technology priorities for SaaS buyers, based on a survey of enterprises and startups. The slide, part of a larger event deck, visually emphasizes the key areas influencing SaaS purchasing decisions.
A slide from an event deck, possibly created by presentation designers, presenting cybersecurity as a top tech priority for 2023, driven by escalating attacks and a broader range of vulnerabilities. This event deck likely uses this information to advise on the strategic importance of cybersecurity investments for organizations.
Slide from an event deck, likely designed by a presentation designer, highlighting the strategy of 'Diversifying into new customer segments' as a response to market changes, particularly for companies that have primarily sold to startups or technology customers. This event deck slide emphasizes the need for new GTM strategies and customer-specific ROI messaging.
A slide from an event deck, possibly created by presentation designers, presenting the trend of value-focused spending and quoting Fraser Hill from Shell on the importance of financial literacy in conveying value to customers. This event deck likely uses this insight to emphasize the need for sales teams to articulate the economic benefits of their offerings

After

We visualized the data in an easy-to-understand graphics, created easy reading flow for content heavy slides, and designed navigations for easy deck flow.

Title slide of an event deck, '2023 SaaS Buyers Outlook: Budgets Stay Resilient as Tech Remains a Differentiator,' likely designed by a professional presentation designer for Sapphire Ventures. This event deck introduces an analysis of the 2023 outlook for SaaS buyers.
A slide from an event deck, possibly created by presentation designers, outlining the profile of the 100+ enterprise and startup CXOs who participated in interviews for a 'SaaS Buyers Outlook,' specifying their industries, represented functions (like IT, finance), and geographic distribution. This event deck likely uses this information to establish the authority and relevance of their findings on SaaS buying trends
This image displays an informational slide from an event deck, a clear example of how presentation designers present data on expected technology spending in 2023, highlighting the resilience of IT and SaaS budgets. The slide, part of a larger event deck, shows that over two-thirds of CXOs anticipate maintaining or increasing their technology investments.
Slide from an event deck, likely designed by a presentation designer, titled 'A shift to value-focused spending,' highlighting how both large organizations and startups are prioritizing value and ROI in their spending decisions. This event deck slide underscores the increasing importance of demonstrating clear business impact and cost-effectiveness for new and existing solutions.
This image displays an informational slide from an event deck, a clear example of how presentation designers present data on enterprise tech budgets, showing that 86% of enterprise buyers plan to maintain or increase spending. The slide, part of a larger event deck, also notes that many enterprises are not increasing headcount.
A presentation designer created this event deck slide to highlight key priorities. This event deck showcases how a skilled presentation designer can visualize data for SaaS buyers.
A skilled presentation designer created this event deck, highlighting 2023 tech priorities like cybersecurity with clear visuals and easy navigation. Presentation designers at Sapphire ensure event decks engage audiences with streamlined content flow and impactful design.
This event deck, crafted by a skilled presentation designer, highlights 5 defining SaaS trends in buying for 2023 with a sleek design. Presentation designers at Sapphire Ventures ensure event decks and business presentations are visually engaging and informative.
This event deck, designed by a top presentation designer, showcases 5 defining SaaS trends in buying for 2023 with a modern layout. Presentation designers and event decks from Sapphire Ventures deliver professional presentations that captivate and inform.

Kirk and the M'idea Hub team have been incredible partners to us across all of our presentation design needs. They’ve helped us redesign our entire presentation template, bringing a fresh, contemporary and creative look and marrying it with our visual brand in a way I couldn’t have imagined. They are also constantly jumping in on new design projects for us—whether that’s a playbook or event deck. The team works well and works quickly, prioritizing our design needs when we need the work done fast. They just get it when it comes to how we want to visually present information. I couldn’t recommend Midea enough as a presentation design partner.

Jenny (Smelynets) Bavinger

Senior Director, Marketing and Communications