To better connect with the crypto audience, we restructured the content to highlight the natural gas flaring process in simpler terms. Some key slides were missing or unclear, so we proposed a revised order and suggested essential additions to clarify the story.
To simplify complex energy-to-crypto concepts, we created a series of custom illustrations. These visuals helped break down the crypto mining and natural gas processes into easy-to-understand visuals for the pitch deck audience.
We built a visual framework for the deck based on the brand’s look book. This included a curated palette, consistent iconography, and visual references to ensure brand alignment across every slide.
The initial slides lacked visual depth. We transformed the pitch into a compelling, animated presentation that clearly communicated the company’s mission. Every slide now supports the story with refined design and structured messaging.
We used animation to simplify how bitcoin generation works using natural gas flaring towers. These animated visuals helped explain the process clearly, even for those unfamiliar with crypto mining or energy workflows.
We've been working with M'idea Hub on really sort of all the way from the inception of our branding to branding assets and then delivery of branding and execution. We were blown away by their originality.
Karen Sage
Chief Marketing Officer