Fund Deck Design for Growth-Oriented Private Equity Firm

About

NorthMarq is a private equity firm partnering with tech-enabled services & consumer businesses. They approached us to refine their existing fund overview deck, which was dense, difficult to scan, and lacked a clear investor narrative. We redesigned the presentation from the ground up, improving messaging, sharpening structure, and updating visuals to deliver a clear, polished, and investor-ready narrative.

All the content and company name is redacted/replaced to maintain confidentiality.

BEFORE

What the Client Provided

The original fund presentation was text-heavy, lacking structure, hierarchy, or visual branding. It was hard to scan and buried their strengths, making it difficult for LPs to grasp strategy or value.

Pain-Points

Content Heavy

No Visual Hierarchy

Hard to Scan

Non-Branded

Title slide of Noven Group's Private Equity Fund IV presentation with the tagline “Backing the future of human health” for 2025.

Infographic showing how Noven Group’s ecosystem powers the private equity investment lifecycle through sourcing, diligence, and post-investment execution.

Slide outlining Noven Group's differentiators including expert-led network, AI-augmented decision system, and long-term active capital approach in their private equity fund presentation.

Slide showcasing select investments in therapeutics, diagnostics, and longevity, with total deployed and committed capital highlighted in a PE fund deck.

Visual funnel representing Noven Group’s private equity investment strategy: from identifying opportunities to post-close value creation across scientific and regulatory sectors.

Slide communicating Noven Group’s vision to support transformative scientific innovation, with pillars on human health, disciplined capital, patient partnerships, and AI insight engine.

STEP 1

Moodboard & Brand Assets

We began with a full design refresh, introducing new typography, a focused color palette, soft gradients, and a structured layout grid system. This set the visual foundation for a deck that felt modern, calm, and credible, something LPs could trust at a glance.

Moodboard created for private equity pitch deck redesign, featuring gradient textures, fonts, icons, and color palette.

STEP 2

Transforming Key Slides

We redesigned key slides with improved data visuals, clearer messaging, and refined layouts. Brand-aligned gradients and graphics helped communicate the firm’s strategy and investor proposition more effectively.

Improvements

Brand Consistency

Visual Clarity

Strategic Layout

Data Visualization

Timeline slide listing milestones in biological intelligence, used in a private equity pitch deck before redesign.

Redesigned visual timeline showing scientific velocity and evolution of biocomputing, highlighting genomics, cell therapy, and AI-powered biotech.

Before slide with line graphs showing venture capital contraction and renewed demand for health innovation.

Visual chart redesign of venture capital reset and health innovation opportunities, illustrating market correction and structural tailwinds.

Old version of a private equity investment strategy timeline showing phases from academic insight to exit.

Redesigned lifecycle slide illustrating a full-cycle investment strategy across early to late stage with Fund IV focus.

Outdated slide with firm milestones, check size ranges, fund metrics, and geography for Noven Group.

Modernized fund overview slide for private equity firm showing capital under management, fund performance, milestones, and city HQs.

STEP 3

After

The final fund deck clearly communicated NorthMarq’s investment strategy, sector focus, thematic investment themes, and long-term platform vision. It was polished, well-structured, and designed to be confidently shared with institutional LPs, family offices, and co-investors.