Discovery Call

We kicked off the project with a series of Zoom calls to understand and gather information about the event. We discussed the overall plan for the event and identified the requirement for specific graphics. The core deliverable for the event was the Keynote Event Presentation by the founders.

Discovery call for OG Summit 2022 events presentation, discussing the agenda with event collaterals on screen. Participants collaborate on the presentation event to finalize event collateral design.
Discovery call 2 for OG University events presentation, featuring event collaterals with topics like strategic planning. Participants collaborate on the presentation event to enhance event collateral design.

Established Moodboard

Based on the nature and location of event, we created a brand guideline with custom color palette, icons, fonts, illustrations, and shapes.

Moodboard for the event presentation featuring a custom color palette, icons, and event collaterals for the outdoor presentation event. Illustrations and shapes enhance the event collateral design for OG Summit.

Conceptualized the Illustrations

A series of rough sketches and concepts were created before jumping on to the colored illustrations to be on the same page as Jamey and Casey.

Custom sketch 1 for event presentation featuring totem pole designs and event collaterals for the presentation event. Illustrations enhance the event collateral design for OG Summit events presentation.
Custom sketch 2 for events presentation with storyboard panels as event collaterals for the presentation event. Options A and B showcase event collateral design for OG Summit.
Custom sketch 3 for event presentation with storyboard panels as event collaterals for the presentation events. Options A, B, and C highlight event collateral design for networking and dining scenes.

Conceptual Illustrations

The digital illustrations breathed new life into the rough sketches. Each black and white sketch was approved by Jamie and Casey before adding colors and bringing them to life.

Cassey’s Story – Casey dropped out of Wall Street and joined a FinTech startup in the Silicon Valley. There, he felt lonely and needed some friends.

Rough sketch of a custom illustration for an event presentation, depicting a man in a startup office with event collaterals in the background. The design supports the presentation event with a focus on event collateral design.
Black-and-white event presentation slide refining office details with event collaterals for the presentation event. The illustration captures emotions in a startup setting for event collateral design.
Colored custom illustration for event presentation at OG conference, featuring event collaterals with a man in an office for the presentation event. The design enhances event collateral design with a dynamic office scene.

Jamie’s Story – Jamie started his career during the Mortgage Crisis in 2008.

Custom illustration by M'idea Hub for event presentation, featuring a boardwalk scene with event collaterals for the presentation event. The design reflects event collateral design for engaging events presentation.
Custom illustration for event presentation featuring a San Diego boardwalk scene with event collaterals for the presentation event. The design incorporates a world map for event collateral design impact.
Colored custom illustration for event presentation at OG conference, showcasing a San Diego boardwalk with event collaterals for the presentation event. The design highlights event collateral design with a world map and Aerotek branding.

Jamie worked for an Australian guy named Phaedon, and together they were setting up the San Francisco office for his company, Mitchellake.

Custom illustration for events presentation depicting a dining scene with event collaterals for the presentation event. The design supports event collateral design for an engaging keynote.
Custom illustrations for keynote presentation
Colored custom illustration for event presentation at OG conference, featuring a dining scene with event collaterals for the presentation event. The design enhances event collateral design with a map backdrop.

Jamie hosted the first meetup and invited 10-12 people. He informed everyone that others were coming, even before anyone had committed.

Custom illustration by M'idea Hub for events presentation, showcasing a networking scene with event collaterals for the presentation event. The design enhances event collateral design for engaging social gatherings.
Engaging custom illustrations enhance this event presentation, showcasing a relaxed social gathering. These event collaterals visually communicate the networking aspect of presentation events.
This vibrant custom illustration is perfect for an event presentation, visually representing a "First Meetup." Such event collaterals can make your presentation events more engaging and relatable.

Since the group wasn’t going anywhere, they gathered to start a tradition and celebrate.

This dynamic sketch could be part of an event presentation, illustrating the celebratory atmosphere of the "OG Summit." Such engaging event collaterals help convey the energy of presentation events.
This custom illustration can be used in an event presentation to represent celebration or a key announcement, symbolized by the raised flag and cheering crowd. Such visuals act as effective event collaterals for engaging audiences during presentation events.
This vibrant custom illustration is ideal for an event presentation, capturing the celebratory atmosphere of the "OG Summit 2022." Such engaging event collaterals can enhance the audience experience at presentation events.

And here is the introduction to the first-ever OG Summit. The illustration represents the location of the event in the wine country.

This unique illustration could be used in event collateral to add a creative touch. Its abstract style makes it suitable for event presentation materials or as part of event collateral design.
This creative grayscale illustration could be a unique element in your event collateral, adding visual interest to your event presentation. Its distinctive style makes it memorable for presentation events.
This engaging colored illustration is likely part of an event presentation for the "OG Summit 2022," highlighting "130 Operators." Such visually appealing event collaterals can make presentation events more impactful.

Simplified the Concepts

After understanding the key messaging of each slides in the presentation, we transformed the complex textual information into a visually engaging and easy-to-understand presentation slides.

This presentation slide titled "OG Today: Demographics" is an example of event collateral used in an event presentation. Effective event collateral design like this helps visualize key information for presentation events.
This world map visually represents the global reach of "OG Today," categorized by launch status, making it effective event collateral for an event presentation. Such event collateral design helps audiences quickly grasp key information during presentation events.
This presentation slide, titled "Next Up: OG NEXT," outlines future plans and ideas, acting as important event collateral for the event presentation. Effective event collateral design is crucial for conveying strategic information during presentation events.
This visually engaging slide for "OG NEXT" showcases strategic partnerships, making it valuable event collateral for an event presentation. The use of logos from prominent institutions exemplifies effective event collateral design for presentation events.
This title slide, "How It Started," is a basic but important piece of event collateral for setting the stage in an event presentation. Clear and concise event collateral design ensures the audience understands the flow of presentation events.
This slide showcases key statistics about the organization, such as member count and experience, making it relevant event collateral for an event presentation. The inclusion of member headshots adds a personal touch to this event collateral design for presentation events.
This slide uses a map of California to illustrate growth over time, making it a visual piece of event collateral for an event presentation. Showing the increase in members between 2014 and 2017 through location markers is effective event collateral design for presentation events.This slide details the offerings of "OG UNIVERSITY," showcasing various learning modules, making it informative event collateral for an event presentation. The clear visual representation of topics through icons enhances the event collateral design for presentation events.This slide combines the event agenda with a photo depicting a social aspect of the presentation event, showcasing potential networking opportunities. This event collateral provides essential information about the day's schedule alongside a visual of the event's atmosphere.
This slide showcases key statistics about the organization, such as member count and experience, making it relevant event collateral for an event presentation. The inclusion of member headshots adds a personal touch to this event collateral design for presentation events.This slide introduces the "Steering Committee," showcasing key individuals, which is important event collateral for an event presentation. Highlighting the team members through headshots and their roles enhances the personal connection within presentation events.This title slide for the "OG Summit 2022" uses an inviting image of a lounge area, setting a relaxed tone for the event presentation. This visual event collateral suggests a comfortable and engaging atmosphere for the presentation events.This title slide for the "OG Summit 2022" uses an inviting image of a lounge area, setting a relaxed tone for the event presentation. This visual event collateral suggests a comfortable and engaging atmosphere for the presentation events.

The D-Day

The flamboyant design theme was very well received by the audience and it lit up the entire space. Casey and Jamie were highly collaborative and versatile to work with, making the entire execution buttery-smooth.

A speaker leads an event presentation at the "OG Summit," engaging the audience with visual aids. This scene captures a key moment from the presentation events, showcasing how event collaterals like on-screen visuals enhance the message.
A speaker leads an event presentation at the "OG Summit," utilizing engaging visuals on screen. This scene from the presentation events highlights how event collaterals can incorporate location-specific graphics to enhance the talk.
Attendees engage in conversations during a networking break at the "OG Summit 2022" events presentation. This social interaction is a valuable component of the presentation event, facilitated by the overall event collateral and organization.

I strongly recommend Kirk and Harry for any presentation design projects. The entire team has been organized, communicative, and thorough with every project we've thrown their way and despite tight timelines they've consistently delivered high quality work for us.

Joseph Gruttadauria

Head of Marketing at Operators Guild